MBA in Digital Marketing Programs in India

As the digital landscape continues to evolve, the demand for professionals adept in digital marketing is skyrocketing. An MBA in Digital Marketing equips individuals with the strategic, technical, and managerial skills needed to thrive in this dynamic field. In India, several top-tier institutions offer specialized MBA programs designed to prepare students for the challenges and opportunities in digital marketing. This article highlights the top three MBA in Digital Marketing programs in India, offering a comprehensive overview of their unique features, curriculum, and career prospects. Whether you are looking to enhance your marketing expertise or pivot to a digital-centric career, these programs provide an excellent foundation for success in the digital marketing arena.

1. IIDE – Indian Institute of Digital Education, Mumbai, Maharashtra

IIDE specializes in digital skill training and offers a comprehensive MBA-level digital marketing program. The curriculum includes technical skills, communication skills, and managerial skills essential for the digital marketing industry. Highlights include a 2-month mandatory internship, industry-recognized certifications, and 100% placement assistance.

Course Curriculum:

• Introduction to Digital Marketing
• Website Creation
• Search Marketing (SEO, SEM, ASO)
• Content Marketing
• Social Media Marketing & Management
• Video Marketing
• Email Marketing, Mobile Marketing, Influencer Marketing, etc.
• Integrated Marketing (Full Funnel Marketing)
• Soft Skills and Agency Skills

Eligibility:

• Bachelor’s degree with a minimum 55% score.

Course Highlights:

• 2-month mandatory internship
• Learning from industry leaders
• 100% practical training
• 13+ live projects
• Industry-recognized certifications
• 100% placement assistance

Contact Details:

• Phone: +91 7304442840
• Email: admissions@iide.co
• Website: iide.co

2. IIKM Business School, Chennai

IIKM offers an MBA in Digital Marketing & e-Commerce, emphasizing practical and application-oriented learning. The curriculum blends traditional MBA concepts with digital marketing.

Course Curriculum:

• Management Concepts, Accounting, Organizational Behavior
• Digital Marketing, E-Commerce, Social Media Marketing, Content Marketing
• Marketing Management, HR Management, Financial Management
• Digital Branding, SEO, SEM

Eligibility:

• Bachelor’s degree with 50% marks (45% for reserved categories).

Course Highlights:

• Expert faculty
• Industry-oriented curriculum
• Live projects
• 100% placement support

Contact Details:

• Phone: +91- 44 – 4860 0030
• Email: contact@iikm.in
• Website: iikm.in

3. Rayat Bahra University

Rayat Bahra University offers an MBA program with applied specializations in Digital Marketing in partnership with Sunstone Eduversity. The program is designed to provide industry-relevant education.

Specializations Offered:

• Digital Marketing
• Insurance Management
• Business Analytics
• Logistics and Supply Chain Management
• Finance, Marketing, HR, Operations, IT, International Business

Eligibility:

• Graduates with a minimum of 50% marks (45% for SC/ST).
• Must have appeared in CAT, MAT, XAT, CMAT, ATMA, NMAT, or state entrances.

Course Highlights:

• No placement, no fee
• 15-month classroom training
• 9-month paid internship
• Dual specializations offered

Contact Details:

• Phone: +91 97800-40777, +91 98888-06027
• Email: info@rayatbahrauniversity.edu.in
• Website: rayatbahrauniversity.edu.in

These programs provide a blend of traditional MBA education and specialized digital marketing training, making them ideal for students aiming to excel in the digital marketing industry.

Conclusion

Choosing the right MBA program in Digital Marketing can be a pivotal step in shaping your career in this fast-growing industry. The top three programs highlighted in this article stand out for their comprehensive curriculum, industry-focused training, and strong placement support, making them excellent choices for aspiring digital marketers. Each of these programs offers a unique blend of technical knowledge, strategic insights, and practical experience, ensuring that graduates are well-prepared to lead in the digital marketing space. As the demand for digital marketing professionals continues to rise, investing in one of these top programs can open doors to a wide range of exciting career opportunities, positioning you at the forefront of the digital revolution. Tezpur College Courses for Commerce Students